“What I got from the course was a lot about what AI actually is, and what it can do in terms of how we use the technology.”
Soren Nikolajsen, Managing Director, Alawwal bank
Alawwal bank supported the launch of Elements of AI with workshops and a comprehensive internal and external communications plan. The bank also incentivised early enrolment with cash prizes for the first 100 to graduate, as well as displaying a roll call of staff graduation certificates on all internal TVs.
Press releases, MD interviews and social media videos featuring staff all helped contribute to the bank’s reputation for innovation.
This prompted the MD to be invited to discuss the initiative at several regional events, as well as helping the bank win the Arabian Business ‘Best Innovation Project’ award.
Within a few weeks the bank had AI trained staff right across the business, from branch cashiers to marketing managers – even the MD himself.
The bank launched the course internally with a series of workshops:
1. Leadership team workshop
Introduction for bank’s MD and direct reports on AI’s benefits and limitations & case studies relevant to the banking sector
2. IT/Digital team workshop
In depth look at AI and how to manage successful applications for the organisation
3. General all staff workshop
Introducing AI, separating fact from fiction and introduction to Elements of AI
AI can help you work smarter, faster and safer - and make a positive difference in how you service your customers: